Tribe is to work closer with Brand Experience, a leading creative and digital agency, to provide a single source of expertise and creativity in brand and reputation management to clients across the UK and around the world.
 

Patrick Peal, Tribe’s MD, explained that the partnership has been prompted by the growth of digital technologies and channels which have increased the ways in which businesses and products can communicate. 
 

 “Our job is to make sure our clients’ messages are seen and heard by the right people in the right way at the right time, and with the resources and expertise of Brand Experience to draw on we can really expand our offering to make sure that happens on the platforms and vehicles that they create across multiple channels,” he explained.
 

Operating from offices in Norwich and London, Brand Experience has worked with clients in Europe, North America, MENA and Asia to develop a strong reputation in brand, campaign and digital work in the financial services, insurance and third sectors. 
 

The company has recently expanded its offer with the launch of Brandex Insight specialising in digital insight, advice and consultancy for corporate communications specifically.
 

Julian Steedman, MD of Brand Experience, explained that working closer with Tribe would further complement his agency’s brand management work. 
 

“Both agencies are in the business of managing clients’ reputations but in different ways.  We do it visually using creative ideas, great design and a firm grasp of digital technology.  The time is right to offer our combined services to our clients to serve their needs.”
 

Each company is appointing a director from the other company to its board.