We buy local - Pro bono client, September 2008 – December 2008
Client and background:
We Buy Local is a consumer-facing campaign by Buy Local, a social enterprise dedicated to supporting local businesses which offers member benefits through an accreditation programme.
To raise awareness of the benefits of shopping locally so that more people would do so, and to show local businesses that membership of Buy Local brought in more custom.
We developed a ‘live locally’ challenge for a local journalist, designed to highlight the benefits and difficulties of trying to buy most products and services from local businesses. To run alongside the challenge was the Business in a Box competition offering locally-sourced prizes, showcasing the variety of goods and services on offer within the county. A press release challenging Norfolk people to try the challenge was also issued widely across all media in the county.
The ‘live locally’ challenge generated a double page feature in the Norwich Evening News and the challenge was broadcast on Radio Norwich, including an interview with Buy Local director, Nigel Dowdney.