Tribe PR | Professional services PR

We plan and implement hard-working public relations campaigns for our clients in the professional services sector.

Our experience spans a wide range of different businesses including recruitment specialists, financial services, training consultants, lawyers, architects, property specialists and affordable home providers.

Click on the logos below to read our client case studies.

Present and past clients include:

Pure Resourcing Solutions

www.prs.uk.com

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Birkett Long

Client and background:

Birkett Long LLP is a leading firm of solicitors based in Essex and can trace their roots in the county back to 1821. The firm has offices in Colchester and Chelmsford, employing more than 140 people including 17 partners.

Challenge

Tribe was tasked with boosting Birkett Long’s profile in and around Essex, ensuring its commercial and private client services remained at the forefront of customers’ minds during difficult economic times.

Birkett Long’s in-house marketing team also needed to prove the value of its PR spend to senior managers.

Solution

Tribe works as an extension of the in-house marketing team to source and suggest newsworthy, interesting and topical stories to capture the attention of regional, trade and business press. Features, news releases, expert opinion, advice pieces, case studies, comment and reaction to breaking news help to position the firm and profile its partners as the leading legal experts for Essex.

With the client facing increasing competition from other law firms looking to establish a foothold in Essex, Tribe has also built strong relationships with key Essex media to deliver regular, positive media coverage in regional, business and trade media.

PR activity to raise awareness of the company’s CSR efforts also places the business at the heart of Essex life.

Results

Tribe generated regular media coverage in target regional and trade media, resulting in media exposure worth £80,815in 2010 alone, giving a ROI ratio of 5:1.

A monthly media evaluation, progress report and a continually updated PR plan summarises Tribe’s highlights and proves the value of the firm’s PR spend to its board. While annual key performance indicators are set to ensure PR activity is aligned to overall business goals.

Birkett Long has also called upon Tribe for high level issues management and crisis communications counsel to ensure the firm’s reputation is upheld at all times.

“Tribe thoroughly understand our business. They’ve boosted our profile and brand awareness in target media by spotting opportunities for us to comment, as well as generating creative and newsworthy material when we have no news to talk about. They provide sound, media wise advice to help manage issues. In tough economic times, we’ve had to prove to our board that PR is a measurable investment. Tribe’s detailed monthly analysis and reporting allows us to do this."

Colin Willett, marketing manager, Birkett Long

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The Money Centre

Client and background:
In 2008, The Money Centre was one of the largest independent buy-to-let mortgage brokers in the UK, with more than 150 consultants across the UK guiding more than 31,000 customers.

Challenge:
To raise the profile of the company and the independent services it provided to existing and potential buy-to-let landlords.

Solution:
To position The Money Centre as a market leader and expert in its field by profiling senior staff in trade, regional and national consumer media. We monitored news and issues from the buy-to-let sector daily and used findings from the company’s quarterly, independently commissioned research to generate story angles. We also arranged briefings with key journalists from the trade media.

Results:
In eight months, we generated 117 news articles which appeared across 77 different regional, trade and national publications and websites. These included comment pieces from The Money Centre personnel, case studies of successful buy-to-let investors, a profile of the marketing manager in a leading trade title and news stories based on research.

The Money Centre also used Tribe for crisis media relations when the economic downturn resulted in job losses being made at the company’s main Norwich office.

"Tribe fully understood our business and helped us to gain good angles to approach the media. They have been a great team to work with”.

Lynsey Sweales, marketing and PR director, The Money Centre

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Feilden+Mawson

Client and background:
Feilden+Mawson is a leading architectural practice with offices in London, Norwich, Cambridge and Prague, with an established reputation in heritage and new build across the commercial and public sectors.

Challenge:
Our brief was to gain media coverage for the client’s projects across trade press and relevant regional and national print media.

Solution:
We undertook a calendar of PR activity, highlighting the particular expertise of different partners and their projects to a wide range of relevant media.

Results:
We gained media coverage for Feilden+Mawson projects in the major architectural trade press, The Independent, 25 Beautiful Homes magazine, media local to the firm’s three offices and the media relevant to Feilden+Mawson’s client sectors.

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Circle Anglia

Client and background:
Circle Anglia is one of the largest affordable housing groups in the UK which owns and manages over 46,000.

Challenge:
We were appointed to help raise the profile of a development project at the Vange estate in Basildon. Vange was an area of high deprivation which had gained a negative reputation. We were tasked with helping to change perceptions and encourage people to invest in an affordable property on the estate.

Solution:
To use media and community relations to inform target audiences of the regeneration the estate would undergo as part of the project, and to highlight the new improved Vange.

Results:
A fun aerial photo call involving members of the community showcased the regeneration of the estate and resulted in news articles in key media. Feature articles were placed in three target publications to simplify the subject of affordable housing and highlighted how Circle Anglia was providing people with the opportunity to get a foot on the property ladder.

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professional services pr

Present and past clients include:

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