Reef One
The brief
Reef One designs and manufactures innovative products for the aquatics market and we have been retained for four years. Our brief involves raising awareness of Reef One, its products and founders across trade and consumer media in the UK, and managing media relations in the USA and Australia.
The execution
Our campaign uses a mixture of product placement, promotions, competitions, expert opinion, sponsorship and news releases.
Outcome
BiOrb products have been seen and talked about in a huge variety of national and regional publications. We have organised a nationwide cinema campaign around the launch of Finding Nemo with product placement at the London premiere party, in the Big Brother house and at the Ideal Home Show.
Client testimonial
Paul Stevenson, MD at Reef One:
“Reef One tasked Band & Brown [Tribe] with improving biOrb awareness and providing biOrb sales opportunities for its nationwide retailers. Band & Brown [Tribe] implemented a series of biOrb competitions throughout the UK via local newspapers. As a result sales increased in those areas targeted, as an example – sales in Portsmouth doubled. Seventy-two new retailers signed up as sales outlets and known retailers were motivated and excited by the biOrb interest created. All in all an excellent and on-going campaign.”