Foster Refrigerator
The brief
Foster Refrigerator is Europe’s market leading commercial refrigeration manufacturer and we are responsible for maintaining the company’s position as the authority in commercial refrigeration.
The execution
We devise and implement a comprehensive trade media relations campaign, supporting Foster’s marketing initiatives focusing on the environment and food safety and penetrating a variety of key sector media.
Outcome
The campaign has generated blanket media coverage across all of Foster’s key sectors.
Client testimonial
Richard Oakes, marketing manager, Foster Refrigerator:
“We chose Band & Brown [Tribe] as our retained PR agency as we were impressed with their innovative, hard working approach and the enthusiasm they demonstrated. Importantly they fully understand our business and the foodservice and food retail markets in which we operate. They are a valuable addition to our in-house marketing team.”