Hethel Engineering Centre
The brief
Our brief was to ensure the new £4.5m Hethel Engineering Centre is positioned at the heart of the high-performance engineering and manufacturing cluster in Norfolk and the surrounding region.
The execution
We developed a long-term relationship with the nation’s largest regional newspaper, the Eastern Daily Press, to promote a ‘Launchpad’ branded competition to offer free accommodation to one company and run a year-long series of features on entrepreneurship with contributions from Launchpad’s sponsors.
Outcome
The competition attracted such a high calibre of entrants that two tenants are about to move in and the EDP’s business editor is planning centre spreads into the next year. Coverage to date has exceeded our client’s expectations.
Client testimonial
Bill Williams, CEO, Hethel Engineering Centre said: “I believe the inaugural Launchpad competition will inspire other budding engineering firms in Norfolk to come and talk to us here at the Centre about how we can help them. It’s been such a success already that we’re considering running it again next year.”