On a regular basis, a member of the Tribe will write an essay on some aspect of the PR industry or the business world. Click on the link(s) below to read our opinion pieces to date and do come back to see future articles. Future topics will include social media, strategy & planning and event management. 1. Reputation: the essential business asset Patrick Peal, January 2010 2. Digital Britain and the new media landscape Matt Ware, February 2010 3. Corporate communications and the use of video Lou Mains, March 2010 4. A measure of your success Hannah Freeman, May 2010 5. Social media: fad or fundamental Donna Chessum, June 2010 6. Keep calm and carry on: using social media in a crisis Donna Chessum, July 2010 7. How to plan a successful event Lucy Clegg, October 2010
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