It’s often said that the influence of PR is difficult to measure. But a recent three-month campaign by Tribe for new client SoulPad has proved that national coverage can and does directly influence sales.
Web hits to
soulpad.co.uk topped one million in June – a significant increase with peaks correlating with national coverage secured by Tribe, in the Sunday Telegraph, Sunday Times, Observer and Guardian.
And SoulPad, who offer stylish cotton canvas bell tents and accessories for discerning campers and create SoulPad Villages at boutique festivals around the UK, even sold out of many product ranges despite having more stock this year than ever before.
Over a two-month period, Tribe generated local and national coverage and competitions for SoulPad in addition to maximising the company’s sponsorship of Festinho, a Bedfordshire boutique festival. We negotiated with the festival organisers to guarantee profile in all publicity, online activity and at the event.
Lifestyle, music and style writers at national newspapers and magazines were sent stories on ‘glamping’ and how SoulPad Villages are the solution to the throw-away tent culture at festivals. A YouTube picture show was created and sent to media and festival organisers and has been watched by almost 3,000 people to date. We also created competitions for the Guardian and Twitter.
Zoe Vanderstay, SoulPad founder, said she is thrilled with the results of the campaign: “Within three months of Tribe being involved in our activities we saw significant growth as a result. We realise we can’t afford to be without them!”
Posted: 25/08/2010