Tribe and
Further search marketing appeared in a recent feature in the EDP (October 7), giving advice on how businesses can successfully use social media sites like Twitter.
Rob Welsby, Further’s head of conversion optimisation, gave his ten top tips for employing Twitter, to help businesses build their brand online and engage with customers.
Click on the link to read the article
'How you can have tweet success on Twitter' (reproduced by kind permission from the EDP).
While Donna Chessum, Tribe’s deputy managing director, set out why it is so important to pay attention to what is being said about your organisation online and gave advice on how to monitor and engage in online conversations.
Donna comments: “There’s certainly no getting away from social and online media. Sites like YouTube, Facebook, Twitter, instant messaging, blogs and forums are now part of our every day media, and it is really important to know how to ‘listen in’ and use those channels and platforms to manage your reputation effectively”.
There are several free online monitoring tools available such as Addictomatic. But Tribe has recently invested in a sophisticated system call Radian 6. This is being used to good effect as part of the World Class Norfolk campaign which Tribe is managing for Norfolk County Council. Tribe is able is pick up all mentions of Norfolk in online media and social networking sites, and can respond directly to the journalist, blogger, Twitter or forum user in the same way.
Posted: 26/10/2009