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Defining PR has profession in a spin

Defining PR has profession in a spin
US PR professionals are wrestling with a new definition of public relations, as they reckon current descriptions don’t do enough to describe PR in the 21st Century.
 
We put the question of whether PR has its own PR challenge to Tribe’s Patrick Peal, Donna Chessum and Ellen Cave in the latest episode of our podcast.
 
You can stream or download the podcast here 
 
Other links 
  • The definitions our cousins from across the pond are debating can be seen here  
  • Donna Chessum blogs about the challenges of defining PR
 

Posted: 21/02/2012
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