Master brewers at Dunbar’s famous
Belhaven Brewery are planning to ignite the UK’s stout market with the imminent launch of their latest premium brew, Belhaven Black.
Drawing on almost 300 years of heritage at one of the nation’s oldest brewing sites, this deluxe new stout has been crafted to provide a taste of something different for fans of deeper, darker ales. The complex flavour of this genuine Scottish stout has been achieved by combining the unique blend of Scottish triple malts which complement the distinctive hop character.
At 4.2% ABV Belhaven Brewery Director George Howell expects his latest creation to appeal to discerning pub goers looking for a premium pint with provenance and something different from the norm.
He said: “Belhaven Black is a quality stout that provides publicans with the perfect opportunity to give their customers exactly what they want – choice.
“Until now there has been a lack of choice for stout drinkers, so we are fully expecting its arrival on the bar to create a bit of buzz and give people good reason to get back to their local.
“Local ingredients are really important to us and as such we have used pure Scottish water and the best locally grown barley to craft Belhaven Black.”
The launch will be supported by POS in outlet, including branded glassware, drip mats, bar runners and posters.
A genuine Scottish product, Belhaven Black will be available in keg from January and cask from June in pubs across the UK.
Posted: 25/01/2012