third sector pr

Client and background:
Waste Recyling Environmental (WREN) is a not for profit business that distributes grants to community projects in the UK from environmental taxes paid by landfill operator WRG. Since 1998, WREN has granted over £118m to more than 4,800 projects.

Challenge:
To provide greater understanding of WREN and its aims and activities among the public and government ministers as the revenue from landfill tax decreases.

Solution:
We hosted a workshop to help WREN explore its brand, identify target audiences and agree key messages which fed into a media pack for journalists. We help funded projects get local media coverage and have worked with Springwatch star Chris Packham to help launch a major new fund using a video for distribution on-line and to MPs.

Results:
WREN now receives relevant credit in media coverage and we have secured an in-depth feature with a leading regional newspaper, with more to follow. The new fund gained national media interest and the video was sent out in an e-newsletter, posted on YouTube and used on media websites.

“We feel comfortable with the certain knowledge that Tribe listen and take onboard the salient points, and then turn this into actions and keep us regularly informed. Well done and thank you.”

Client and background:
Catton Park is an 18th century landscape park designed by Humphrey Repton which has been rejuvenated and opened up to the public by the Catton Park Trust.

Challenge:
To provide media relations services to the Trust.

Solution:
We launched an appeal for people to donate small tools and gave the media the chance to see terraventing – a way to decompact the roots of ancient trees. We also handled the announcement of Heritage Lottery funding for the project.

Results:
We produced local media coverage and assisted with a corporate sponsorship pack which helped to secure the Heritage Lottery Grant and was used to generate support from local authorities.

Client and background:
We Buy Local is a campaign run by Buy Local, a social enterprise supporting local businesses. Norfolk companies can receive Buy Local accreditation, providing member benefits such as inclusion in a local services directory.

Challenge:
To raise the profile of Buy Local and its benefits to the public and to encourage them to shop locally.

Solution:
Tribe offered a ‘live locally’ challenge to a local journalist, to highlight the benefits and difficulties of buying only local goods and services. A Business in a Box competition offered locally-sourced prizes and showcased goods and services on offer within the county.

Results:
The ‘live locally’ challenge made a double page feature in the Norwich Evening New, the call to action to shop locally was covered on local radio and we secured an interview with a Buy Local director for a weekly newspaper.