Bosal
Client and background:
Belgium based Bosal is the world’s largest privately-owned manufacturer of exhaust systems and components for the auto industry. It competes against global corporations to secure major Tier 1 supply contracts in the automotive and related industries
Challenge:
Our brief is to help Bosal ‘punch above its weight’ and emphasise its focus on delivering to customer needs and innovation.
Solution:
Tribe has delivered against a wide-ranging corporate and product PR brief for more than ten years, with retainer and project work covering global agency co-ordination, speech-writing, crisis communications, technology and auto industry media relations, media briefings, message development, media monitoring and text editing.
Results:
Bosal is now recognised as an innovator in emission control and exhaust system technology, with extensive coverage in key media in major markets.
“Tribe has always provided high quality and very responsive support in every aspect of the PR spectrum.”
Dick Monte, Group Board Director, Aftermarket Sales & Marketing, Bosal Group